We build business software that doesn't just mirror your processes — it removes the steps you never needed. Alongside that, we develop our own B2B product for marketing teams.
What goes in on the left. What comes out on the right. Hover a node for detail.
We make professional, data-driven marketing available as software: precise, powerful and uncompromisingly designed.
A B2B platform for marketing teams and agencies. At its core sits an audience you can actually question: campaigns, copy and creative can be tested against it before any budget is committed.
The same engineering team develops platforms, internal systems and integrations — for the group's divisions and for enterprise partners. What we build for ourselves is our sharpest reference: we go on to operate it too.
We sit between generic AI tools that know nothing about marketing and heavyweight enterprise suites: a focused, carefully designed product for ambitious teams who want to work professionally without being a corporation.
Technologien und Verfahren: AI-assisted audience models, Marketing automation, Process simplification, TypeScript & Next.js, Systems integration, GDPR-compliant data handling, Dashboards & analytics, Shopify & Salesforce integration, Onboarding systems, Web platforms & portals, Connecting legacy applications, Operation & further development.
The group offers business clients three places to start. Use one on its own or combine them — whatever your project actually needs.
Strategy & processes
Examines the business model and the way things are done, identifies the steps that can go, and sets the target picture — before anyone talks about software.
Software & systems
Turns that target picture into software: as our own product or as a bespoke system. And keeps it running afterwards.
This division
Marketing for our clients
Takes on our clients' marketing as an agency service — strategy, concept and execution. A standalone offering, not an add-on to a software project.
beletier.marketingThese three are not a chain you have to walk all the way down. Plenty of projects end with us: an internal system, an onboarding tool, an integration — things nobody markets and that were never meant for your end customers. If all you need is engineering, that is all you get.
It works the other way round too. If a recommendation to simplify a process is meant to be implemented, it doesn't end up as a PDF in a folder — the build comes from the same house. And if you want marketing support, we hand you over to our sister agency without a software project attached.
A B2B platform for marketing teams and agencies, grown out of the day-to-day work of our sister agency. At its core: audiences you can talk to rather than merely describe.
Illustration — schematic interface
Delivered as efficiently as we can: AI tools take on the legwork, while architecture and accountability stay with people. How we work with AI.
B2B platforms conceived as infrastructure rather than campaign material. Very fast, delivered worldwide, and with content your own team maintains — without needing a developer to do it.
We take processes that grew over the years apart and rebuild them as a system you can follow. The result: fewer manual steps, decisions on record, and numbers you can rely on.
The hard part is rarely the new build; it is connecting to what already exists. We link ERP, CRM and older applications through clearly documented interfaces — without stopping day-to-day operations.
They sound obvious. The difference is that here they count as acceptance criteria — verified in the pipeline rather than stated as good intentions in a proposal.
Every step in a process has to justify its existence. We model the process first and the software second — and cut whatever survives only for historical reasons.
Process mapping before the first line of code
Software never exists in isolation. Every interface here is documented as a binding contract, including how it behaves when things fail — so systems grow together instead of merely sitting side by side.
Checked automatically on every release
Pace is a decision at the start, not a clean-up phase at the end. Fixed ceilings for load time and response time count as acceptance criteria from day one.
Exceed the ceiling and nothing ships
A minimal attack surface through restraint: no unnecessary dependencies, no unnecessary data. What does not exist cannot be compromised.
Least privilege, GDPR-compliant data handling
We come back with a first technical assessment — feasibility, a solution outline, a realistic order of magnitude. No sales funnel.
