Our own
product.
A B2B platform for marketing teams and agencies: audiences, content, campaign review and reporting all draw on the same data foundation. Built out of the day-to-day work of our sister agency.
- Status
- In development
- Who it's for
- Marketing teams & agencies
- Data handling
- EU region, GDPR-compliant
An audience you can talk to.
Instead of a static one-pager, you get a version of your audience you can question. You ask it things, test planned campaigns against it, and work with market data that keeps itself current. Everything else in the platform builds on that.
Illustration — schematic interface
Audiences
Questionable audience models as a shared data foundation.
Content
Copy for channels and campaigns, aimed at the right audience.
Campaign review
Planned material is assessed before any budget is committed.
Competition
Continuous monitoring of the field rather than occasional spot checks.
Brand voice
Checks for a consistent tone of voice across every channel.
Reporting
Figures from all channels in one view, one definition per number.
The areas can be used individually. We will announce product names and the exact feature set of each building block once they are ready for market.
Three bottlenecks the platform clears.
- 01Problem
Audience research is slow and goes stale fast
Solved bySet up once, the audience model keeps itself current — rather than being research with an expiry date.
- 02Problem
Tools are fragmented and context gets lost between them
Solved byEvery function draws on the same data foundation. No exporting, no re-entering.
- 03Problem
Campaigns launch without a reliable assessment beforehand
Solved byThe assessment comes before launch, not in the post-mortem — while there is still something you can change.
Why not just
another AI tool.
The market holds three kinds of competitor: generic AI tools with no marketing context, single-purpose tools whose data stays isolated, and large suites that are expensive and built for corporations. We start in the gap between them.
- One data foundation
- Every function builds on the same audience model instead of separate silos.
- Grounded in practice
- The product rests on the group's real marketing work, not on assumptions.
- European by design
- Data held in the EU, GDPR compliance as a premise rather than an add-on.
- A clear scope
- Comprehensible rather than overloaded — not an enterprise kit for corporations.
Early access, real influence.
The platform is in development. Marketing teams and agencies who come in early shape what it becomes. Ask us where it currently stands.